Every Pull counts
NASARI
Could You Use a Break?
A person spends an average of
5 Hours
a day on their phone
Every Minute
could be costing you focus, health, and mental-wellbeing
From ages 18-64
report pain or discomfort in their wrists or hands
What’s The Cost?
85%
For teens who spent 5+ hours daily
reported having suicide related behavior
48%
Bending over can add
to your cervical spine
60 lbs.
Who’s At Stake?
Smartphone overuse causes physical, mental, and social challenges across all ages, worsening joint pain in adults, increasing stress and depression in teens, and hindering social and communication skills in children, often leading to isolation and stunted development.
Phone overuse effects all generations
Physical Strain
Social Isolation
Mental Health Decline
Interviews
Subjects were asked 21 questions about their phone usage. Here are two that I found most effective.
1
2
"Have you experienced any physical discomfort or pain from extended device use?"
“Have you experienced any mental challenges from extended device use?”
Bill
13 years old
Screentime: 8hrs
“Yes, I constantly have to readjust my posture. There’s discomfort in my middle and upper back. Looking down too long makes my neck hurt. My eyes hurt bad too. Once my eyes hurt my head starts hurting.”
1
“I usually get sad if I see my friends doing something fun and I am not able to go with them.”
2
Sarah
20 years old
Screentime: 4hrs
“I experience neck problems, not being able to look long distances after staring at phone too long, used to get headaches, and bad posture.
1
“I tend to sleep less , I compare myself to other people on social media which makes me feel sad at times, having no physical activity can make me feel useless.”
2
Martha
26 years old
screentime: 6hrs
“More of a discomfort not pain. Typing a lot makes my hands hurts. Hurts my eyes when looking at a screen for too long. Neck pain when lying down for too long.”
1
“Yes, feeling more fatigue from using it a lot. I would put my phone down to try to go to sleep and instead have anxious thoughts. I think the phone was causing the anxiety.”
2
James
53 years old
Screentime: 3hrs
“Phone gives me headaches when it’s by my ear when taking calls”.
1
“I would get upset or stressed when seeing people get mistreated online.”
2
Interview Summary
Back discomfort
Eye Strain
Neck Pain
Bad Posture
Headaches
Decrease Physical Activity
Physical
Anxiety
Stress
Fatigue
Decreased Sleep
Sadness
Feelings of uselessness
Mental
POG’s based on insights
Idea pages
What could help most of these issues?
Increased Movement!
Benefits Include
Enhanced Muscle and Bone Strength
Reduces Stress
Increase blood flow
Improved Mood
Improved memory and focus
Increase energy
Alleviate muscle stiffness and pain
Improve sleep quality
Better Posture
Social confidence
Concept Sketch Exploration
Concept 1
Hand Strengthening
Concept 2
Posture Awareness
Concept 3
Muscle Targeting
Concept 4
Meditation/Focus
Concept 5
Focus/Posture Awareness
Moodboard
Final Concept Sketches
Rough Models
Early Concept Exploration
Final Model/ Concept
Final Concept
The Process
Storyboard
Short Term Benefit
Take a break
Encourage Movement
Recharge your mind and body
Long Term Benefit
Reduce phone dependency
Improve physical health
Enhance mental well-being
Exploded View
Color Variations
Packaging
Competitor Analysis
Mobi stands out with its dynamic functionality, addressing both physical and mental health issues.
While not inexpensive, its pricing remains accessible for adults, teens, and parents.