Every Pull counts

NASARI

Could You Use a Break?

A person spends an average of

5 Hours

a day on their phone

Every Minute

could be costing you focus, health, and mental-wellbeing

From ages 18-64

report pain or discomfort in their wrists or hands

What’s The Cost?

85%

For teens who spent 5+ hours daily

reported having suicide related behavior

48%

Bending over can add

to your cervical spine

60 lbs.

Who’s At Stake?

Smartphone overuse causes physical, mental, and social challenges across all ages, worsening joint pain in adults, increasing stress and depression in teens, and hindering social and communication skills in children, often leading to isolation and stunted development.

Phone overuse effects all generations

Physical Strain

Social Isolation

Mental Health Decline

Interviews

Subjects were asked 21 questions about their phone usage. Here are two that I found most effective.

1

2

"Have you experienced any physical discomfort or pain from extended device use?"

“Have you experienced any mental challenges from extended device use?”

Bill

13 years old

Screentime: 8hrs

“Yes, I constantly have to readjust my posture. There’s discomfort in my middle and upper back. Looking down too long makes my neck hurt. My eyes hurt bad too. Once my eyes hurt my head starts hurting.”

1

“I usually get sad if I see my friends doing something fun and I am not able to go with them.”

2


Sarah

20 years old

Screentime: 4hrs

“I experience neck problems, not being able to look long distances after staring at phone too long, used to get headaches, and bad posture.

1

“I tend to sleep less , I compare myself to other people on social media which makes me feel sad at times, having no physical activity can make me feel useless.”

2


Martha

26 years old

screentime: 6hrs

“More of a discomfort not pain. Typing a lot makes my hands hurts. Hurts my eyes when looking at a screen for too long. Neck pain when lying down for too long.”

1

“Yes, feeling more fatigue from using it a lot. I would put my phone down to try to go to sleep and instead have anxious thoughts. I think the phone was causing the anxiety.”

2


James

53 years old

Screentime: 3hrs

 “Phone gives me headaches when it’s by my ear when taking calls”.

1

“I would get upset or stressed when seeing people get mistreated online.”

2

Interview Summary

Back discomfort

Eye Strain

Neck Pain

Bad Posture

Headaches

Decrease Physical Activity

Physical

Anxiety

Stress

Fatigue

Decreased Sleep

Sadness

Feelings of uselessness

Mental

POG’s based on insights

Idea pages



What could help most of these issues?

Increased Movement!

Benefits Include

Enhanced Muscle and Bone Strength

Reduces Stress

Increase blood flow

Improved Mood

Improved memory and focus

Increase energy

Alleviate muscle stiffness and pain

Improve sleep quality

Better Posture

Social confidence


Concept Sketch Exploration

Concept 1

Hand Strengthening

Concept 2

Posture Awareness

Concept 3

Muscle Targeting

Concept 4

Meditation/Focus

Concept 5

Focus/Posture Awareness

Moodboard

Final Concept Sketches

Rough Models

Early Concept Exploration

Final Model/ Concept

Final Concept

The Process

Storyboard

Short Term Benefit

Take a break

Encourage Movement

Recharge your mind and body

Long Term Benefit

Reduce phone dependency

Improve physical health

Enhance mental well-being

Exploded View

Color Variations

Packaging

Competitor Analysis

Mobi stands out with its dynamic functionality, addressing both physical and mental health issues.

While not inexpensive, its pricing remains accessible for adults, teens, and parents.

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